{"title":"MED-LIGHT","description":"\u003ch6\u003e\u003cstrong\u003eBright, delicate, and expressive.\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\n\u003cbr\u003eThese roasts are chosen to highlight fruit, florals, and citrus while keeping everything balanced and approachable. Light on the palate, but full of character.\u003c\/h6\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003e\n\u003cbr\u003e\u003cem\u003eBright, clear, and expressive.\u003c\/em\u003e\n\u003c\/h6\u003e","products":[{"product_id":"ethiopian-natural-ground-coffee-medium-light-roast","title":"Ethiopia | MED-LIGHT Roast","description":"\u003cstyle\u003e\n  .product-description-etho {\n    margin: 0 auto;\n    padding: 16px 0;\n    line-height: 1.75;\n    color: inherit;\n    font: inherit;\n  }\n\n  .product-description-etho p {\n    margin: 0 0 1.1rem 0;\n    color: inherit;\n  }\n\n  .product-description-etho strong {\n    color: inherit;\n    font-weight: 600;\n  }\n\n  .product-description-etho h1,\n  .product-description-etho h2,\n  .product-description-etho h3 {\n    color: inherit;\n    margin-bottom: 1rem;\n  }\n\n  .product-description-etho .section {\n    margin-bottom: 24px;\n  }\n\n  .product-description-etho .specs {\n    margin: 16px 0;\n  }\n\n  .product-description-etho .specs p {\n    margin: 4px 0;\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"product-description-etho\"\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003ch3\u003eEthiopia\u003c\/h3\u003e\n    \u003cp\u003eWake up to something bright.\u003c\/p\u003e\n    \u003cp\u003eThis is coffee from Sidama, Ethiopia - the highlands where some of the world's most expressive, fruit-forward beans are grown. Naturally processed and sun-dried, which means the beans rest inside the whole cherry as they dry. That slow, traditional method pulls out a sweetness and complexity you can actually taste.\u003c\/p\u003e\n    \u003cp\u003eEthiopia is home to thousands of native heirloom varieties, many of them wild and unmapped. These ancient varieties are part of why Ethiopian coffee is known for its bright acidity, floral aromatics, and layered fruit flavors that set it apart.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section specs\"\u003e\n    \u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Sidama, Ethiopia\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eAltitude:\u003c\/strong\u003e 2,000–2,200 MASL\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Natural, sun-dried\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eVariety:\u003c\/strong\u003e Local Heirloom (Sidamo)\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eFlavor notes:\u003c\/strong\u003e\u003cbr\u003e\n    Smooth caramel, soft vanilla, bright berries, delicate floral finish\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eRoast level:\u003c\/strong\u003e\u003cbr\u003e\n    ●●●○○ Medium-Light Roast\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003eWhat you'll get is a juicy, layered cup with sweetness up front and a clean finish. Bright without being sharp. Full of flavor without being heavy.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eAnd like every bag we sell, $2 goes to supporting children who are still waiting.\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cp\u003eNot just great coffee. Coffee that does something.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n","brand":"EthoBlend","offers":[{"title":"Whole Bean","offer_id":57405219733807,"sku":"ETHN-WHOLE-12OZ-KRAFT","price":21.6,"currency_code":"USD","in_stock":true},{"title":"Coarse","offer_id":50807759470895,"sku":"ETHN-CRSE-12OZ-KRAFT","price":21.6,"currency_code":"USD","in_stock":true},{"title":"Drip","offer_id":50807759503663,"sku":"ETHN-DRIP-12OZ-KRAFT","price":21.6,"currency_code":"USD","in_stock":true},{"title":"Fine","offer_id":50807759536431,"sku":"ETHN-FINE-12OZ-KRAFT","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/4542\/9039\/files\/6_d3715205-76c1-4561-ae2f-8c5b1094f186.png?v=1752588323"},{"product_id":"kenya-ground-coffee-medium-light-roast","title":"Kenya | MED-LIGHT Roast","description":"\u003cstyle\u003e\n  .product-description-etho {\n    margin: 0 auto;\n    padding: 16px 0;\n    line-height: 1.75;\n    color: inherit;\n    font: inherit;\n  }\n\n  .product-description-etho p {\n    margin: 0 0 1.1rem 0;\n    color: inherit;\n  }\n\n  .product-description-etho strong {\n    color: inherit;\n    font-weight: 600;\n  }\n\n  .product-description-etho h1,\n  .product-description-etho h2,\n  .product-description-etho h3 {\n    color: inherit;\n    margin-bottom: 1rem;\n  }\n\n  .product-description-etho .section {\n    margin-bottom: 24px;\n  }\n\n  .product-description-etho .specs {\n    margin: 16px 0;\n  }\n\n  .product-description-etho .specs p {\n    margin: 4px 0;\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"product-description-etho\"\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003ch3\u003eKenya\u003c\/h3\u003e\n    \u003cp\u003eBright, fruity, and complex.\u003c\/p\u003e\n    \u003cp\u003eThis coffee comes from 300 smallholder farmers organized around Ena Coffee Factory in Embu County, Kenya. Grown at elevations between 1,600 and 1,800 meters in volcanic loam soil, then fully washed and dried on raised beds.\u003c\/p\u003e\n    \u003cp\u003eEna is one of three factories under the New Runyenjes Farmers Cooperative Society. The cooperative supports its members with sustainable farming training, pre-finances inputs and labor, and even helps cover school fees for families. At the factory, cherry is collected daily during harvest, sorted for ripeness, depulped, fermented overnight, washed, and dried on raised screens over 2-3 weeks.\u003c\/p\u003e\n    \u003cp\u003eAfter drying, the coffee is conditioned in large bins to stabilize moisture before milling and sorting by grade. This careful process creates clean, expressive profiles that Kenya is known for.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section specs\"\u003e\n    \u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Embu County, Kenya\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eAltitude:\u003c\/strong\u003e 1,600–1,800 MASL\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Fully washed, dried on raised beds\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eVarietal:\u003c\/strong\u003e SL28, SL34, Ruiru 11\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eSoil:\u003c\/strong\u003e Volcanic loam\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e April–July, October–December\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eFlavor notes:\u003c\/strong\u003e\u003cbr\u003e\n    Cherry, grapefruit, kiwi, caramel, bright acidity, smooth finish\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eRoast level:\u003c\/strong\u003e\u003cbr\u003e\n    ●●●○○ Medium-Light Roast\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003eWhat you'll taste is bright acidity up front with cherry and grapefruit, layered with kiwi and caramel sweetness. The body is smooth, the finish clean.\u003c\/p\u003e\n    \u003cp\u003ePour-over or AeroPress brings out the best in this coffee, but it works however you brew.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eAnd like every bag we sell, $2 goes to supporting children who are still waiting.\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cp\u003eNot just great coffee. Coffee that does something.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n","brand":"EthoBlend","offers":[{"title":"Whole Bean","offer_id":57405032956207,"sku":"KENYA-WHOLE-12OZ-KRAFT","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Coarse","offer_id":50807794368815,"sku":"KENYA-CRSE-12OZ-KRAFT","price":21.99,"currency_code":"USD","in_stock":true},{"title":"DRIP","offer_id":50807794401583,"sku":"KENYA-DRIP-12OZ-KRAFT","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Fine","offer_id":50807794434351,"sku":"KENYA-FINE-12OZ-KRAFT","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/4542\/9039\/files\/1_a23bb936-9ca6-4096-a449-95a44d1f621b.png?v=1748203444"},{"product_id":"tanga-zest-tanzanian-peaberry-ground-coffee","title":"Tanzania PB | MED-LIGHT Roast","description":"\u003cstyle\u003e\n  .product-description-etho {\n    margin: 0 auto;\n    padding: 16px 0;\n    line-height: 1.75;\n    color: inherit;\n    font: inherit;\n  }\n\n  .product-description-etho p {\n    margin: 0 0 1.1rem 0;\n    color: inherit;\n  }\n\n  .product-description-etho strong {\n    color: inherit;\n    font-weight: 600;\n  }\n\n  .product-description-etho h1,\n  .product-description-etho h2,\n  .product-description-etho h3 {\n    color: inherit;\n    margin-bottom: 1rem;\n  }\n\n  .product-description-etho .section {\n    margin-bottom: 24px;\n  }\n\n  .product-description-etho .specs {\n    margin: 16px 0;\n  }\n\n  .product-description-etho .specs p {\n    margin: 4px 0;\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"product-description-etho\"\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003ch3\u003eTanzania - Peaberry\u003c\/h3\u003e\n    \u003cp\u003eBright, complex, and tea-like.\u003c\/p\u003e\n    \u003cp\u003eThis is peaberry coffee from smallholder farms in Tanzania's Southern Highlands, Songwe Region. Grown at elevations between 1,500 and 1,900 meters in clay mineral soil, then fully washed and dried on raised beds.\u003c\/p\u003e\n    \u003cp\u003eA peaberry forms when only one seed develops inside the cherry instead of the usual two. It's a natural mutation that happens in only about 5 to 10 percent of the world's coffee. The result is a rounder bean with a distinct flavor profile that stands out from standard lots.\u003c\/p\u003e\n    \u003cp\u003eThe coffee is processed at centralized mills run by Neumann Kaffee Gruppe, where cherry from small farms is carefully sorted, depulped, fermented, washed, and dried. This setup ensures consistency and quality, which means better prices for farmers and better coffee in the cup.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section specs\"\u003e\n    \u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Southern Highlands, Songwe Region, Tanzania\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eAltitude:\u003c\/strong\u003e 1,500–1,900 MASL\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Fully washed, dried on raised beds\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eVarietal:\u003c\/strong\u003e Regional Bourbon cultivars\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eGrade:\u003c\/strong\u003e Peaberry\u003c\/p\u003e\n    \u003cp\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e June–August\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eFlavor notes:\u003c\/strong\u003e\u003cbr\u003e\n    Cardamom, brown sugar, tea-like, bright acidity, complex, medium body\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eRoast level:\u003c\/strong\u003e\u003cbr\u003e\n    ●●●○○ Medium-Light Roast\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003eWhat you'll taste is bright acidity up front with cardamom and brown sugar sweetness, layered with tea-like qualities that add complexity. The body is medium, the finish clean.\u003c\/p\u003e\n    \u003cp\u003ePour-over or drip brings out the best in this coffee, but it works however you brew.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"section\"\u003e\n    \u003cp\u003e\u003cstrong\u003eAnd like every bag we sell, $2 goes to supporting children who are still waiting.\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cp\u003eNot just great coffee. Coffee that does something.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n","brand":"EthoBlend","offers":[{"title":"Whole Bean","offer_id":57404661268783,"sku":"TANZ-WHOLE-12OZ-KRAFT","price":21.6,"currency_code":"USD","in_stock":true},{"title":"Drip","offer_id":51336056176943,"sku":"TANZ-DRIP-12OZ-KRAFT","price":21.6,"currency_code":"USD","in_stock":true},{"title":"Fine","offer_id":51348549599535,"sku":"TANZ-FINE-12OZ-KRAFT","price":21.6,"currency_code":"USD","in_stock":true},{"title":"Coarse","offer_id":51348549632303,"sku":"TANZ-CRSE-12OZ-KRAFT","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/4542\/9039\/files\/2_1d791774-c7a9-4de6-998c-d100c17ad7d4.png?v=1748203071"}],"url":"https:\/\/ethoblend.org\/collections\/med-light.oembed","provider":"EthoBlend","version":"1.0","type":"link"}