About Us
We make coffee good enough to buy twice.
That comes first. If it isn't great, nothing else here matters.
Hi, I'm Noah.
I was born in Ethiopia. Coffee there isn't a grab and go thing. It's how people welcome you in.
We lost our mother young. My siblings and I moved between orphanages, then a family brought us to America. It didn't last. In 2010, a family here in Wisconsin took us in.
What stayed with me is the people who chose to stay.
Etho Blend started as an idea my siblings and I kept talking about. At 24, I had a heart attack, and I poured my time into this. It gave me hope for the future.
Read the longer story →Etho comes from ethos. Three words we hold to:
Service
Service is putting others first, the way we believe we're called to. It starts with how we treat you.
Hope
Hope is believing things can change, and choosing to be part of it. For us, that's $2 from every bag, given with you, to a kid we may never meet.
Honor
Honor is respecting the people who grow our coffee, ethically traded, and keeping our word. Every bag. Every time.
That $2 goes to Compassion International's Unsponsored Children's Fund.
For coffee with purpose,
Noah, Etho Blend