About Us
Hi, I'm Noah, founder of Etho Blend.
This story is personal to me and my siblings, and it's the reason this brand exists.
Thank you for taking the time to be here.
For us, coffee was never just coffee.
It was the thread that held people together.
In Ethiopia, where we're from, coffee isn't something you rush through. It's ceremony. It's conversation. It's the reason you sit down and stay awhile.
We lost our mother young. My siblings and I were placed in an orphanage, where we waited years to be adopted. When it finally happened, it didn't last. Life kept shifting under our feet.
What stayed with us wasn't stability. It was the memory of the people who chose to stay. Who showed up, even when it got hard.
That's the feeling we carried forward.
Years later, we came back to coffee with a different perspective.
We wanted to build something that honored where we came from. Something rooted in connection, not just commerce. Something that gave people a simple way to make an everyday choice mean more.
That's why we started Etho Blend.
Great coffee, yes. But also a commitment.
$2 from every retail bag goes to Compassion International's Unsponsored Children's Fund, supporting children in need with food, care, education, and people who show up.
Because we know what it means when someone chooses to show up.
We're still building. Still early. But the vision is clear:
Create something that lasts.
Tell stories that matter.
Make everyday generosity part of everyday life.
Coffee already brings people together. We believe it can do even more.
You choose the coffee. Together, we make the choice mean more.