Our Ethos

Coffee with purpose

What it means: We put people first, from the growers who cultivate the beans to the hands that brew each cup.

How we practice it: We share profits, tell honest stories, and choose partners who uplift communities.

Anchor: “The Son of Man came not to be served but to serve.” (Matthew 20:28)

However you come to the table, we want our coffee to serve you and others well.

What it means: Every cup can spark possibility.

How we practice it: A portion of every purchase fuels real projects that bring joy, peace, and opportunity.

Anchor: “May the God of hope fill you with all joy and peace.” (Romans 15:13)

Whether faith is your lane or not, hope is for everyone.

What it means: Every person in the chain has dignity and worth.

How we practice it: We pay attention to people, credit their craft, and treat every story with care.

Anchor: “Honor everyone.” (1 Peter 2:17)

We honor you, the grower, and the giver, because every life connected to this cup matters.

ETHO BLEND

Thank you for being part of this journey.

Your support means more than you know. Together, we’re turning coffee into something greater.

— Noah